The Plymouth Superbird was a highly modified version of a Road Runner with well known graphics and horn. Developed specifically for NASCAR racing, the Superbird was Plymouth's follow-on design to the Charger Daytona raced by Dodge the year before. (See earlier post)
The car's primary rival was the Ford Torino Talladega, itself a direct response to the Mopar aero car. Both of the Mopar "aero cars" had aerodynamic nosecones, wings and, in the case of the Superbird, a horn which mimicked the Road Runner cartoon character.
The Superbird's styling was too extreme for 1970, and many sat unsold on the back lots of dealerships as late as '72. Some were converted "back" into 1970 Road Runners to move them off the lot. Recently Superbirds have become valuable; at auction, bids for original Superbirds go above $1.2m.
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